WHAT THE DFL CANDIDATES FOR GOVERNOR CAN EXPECT IF HATCH HIRES SAUL SHORR
Mike Hatch’s Long Time Political Consultant: Saul Shorr
Hatch Has Paid Saul Shorr $954,215.12 since 1994 for consulting and media work on his gubernatorial and attorney general’s campaigns. (Source: Campaign Finance Board Reports for Hatch for Attorney General and Mike Hatch Volunteer Committee 1994-2005)
Shorr Was Behind Ads Attacking Vermont Governor Howard Dean Using Images of Osama bin Laden. "Dean has been slammed in ads financed by Americans for Jobs, Healthcare, and Progressive Values, formed in November [2004]. The latest of three ads made, I’ve learned, by Saul Shorr, a Philidelphia-based Democratic media consultant, takes a swipe at the former Vermont governor by showing the face of Osama bin Laden while the voiceover hits Dean for having no military or foreign policy experience." (Lynn Sweet, “Dean Critics Lash Out Behind Spots,” Chicago Sun-Times, December 18, 2003
Ads Angered Democrats. "An advocacy ad attacking presidential candidate Howard Dean, running in New Hampshire and Iowa, is the product of political consultant Saul Shorr, Philadelphia's own. The ad shows the face of Osama bin Laden while the voiceover this Dean for having no military or foreign policy experience. The Osama-Dean bit so angered Democrats that Dick Gephardt, whose supporters are almost certainly responsible had to disassociate himself from the ad." (Chris Brennan and Dave Davies, “Our Guy Bashes Dean,” Philadelphia Daily News, December 29, 2003)
Saul Shorr Deserves Credit for Pioneering "Auto-Dialing" Campaign Calls. "In 1992, he had the bright idea of tape-recording a message from the Rev. Jesse Jackson and having it automatically called in to the homes of African-American voters in a North Carolina congressional race. Democratic consultant Saul Shorr had to turn to a New Jersey company that marketed Venetian blinds by telephone for the technology he needed. The Venetian blinds company reported that about 99 percent of the time, people hung up on their calls after a few seconds. When Shorr saw that Jackson’s voice was causing North Carolina voters to hang on the phone longer, he knew he was on to something." (Tom Baxter, “When race is close, contenders call on auto-dialing,” Cox News Service, March 7, 2001)
"'Sure, it’s a nuisance to some people, but, bottom line is, it’s 11 cents apiece,' Shorr said. A slickly produce mailing, by comparison, might cost 40 cents household." (Tom Baxter, “When race is close, contenders call on auto-dialing,” Cox News Service, March 7, 2001)
Shorr: "We Know How To Use A Scalpel As Well As The Hatchet." "Shorr has produced his share of negative advertising as well. 'We know how to use a scalpel as well as a hatchet,' he says. … 'When you use the hatchet it should be the last alternative. The hatchet has so much danger of coming back at you,’ a chastened Shorr admits." (Steve Lilienthal, “How Saul Shorr Built A Media Consulting Firm From Scratch,” Roll Call, March 25, 1991)
Shorr Was Behind Ads Attacking Vermont Governor Howard Dean Using Images of Osama bin Laden. "Dean has been slammed in ads financed by Americans for Jobs, Healthcare, and Progressive Values, formed in November [2004]. The latest of three ads made, I’ve learned, by Saul Shorr, a Philidelphia-based Democratic media consultant, takes a swipe at the former Vermont governor by showing the face of Osama bin Laden while the voiceover hits Dean for having no military or foreign policy experience." (Lynn Sweet, “Dean Critics Lash Out Behind Spots,” Chicago Sun-Times, December 18, 2003
Ads Angered Democrats. "An advocacy ad attacking presidential candidate Howard Dean, running in New Hampshire and Iowa, is the product of political consultant Saul Shorr, Philadelphia's own. The ad shows the face of Osama bin Laden while the voiceover this Dean for having no military or foreign policy experience. The Osama-Dean bit so angered Democrats that Dick Gephardt, whose supporters are almost certainly responsible had to disassociate himself from the ad." (Chris Brennan and Dave Davies, “Our Guy Bashes Dean,” Philadelphia Daily News, December 29, 2003)
Saul Shorr Deserves Credit for Pioneering "Auto-Dialing" Campaign Calls. "In 1992, he had the bright idea of tape-recording a message from the Rev. Jesse Jackson and having it automatically called in to the homes of African-American voters in a North Carolina congressional race. Democratic consultant Saul Shorr had to turn to a New Jersey company that marketed Venetian blinds by telephone for the technology he needed. The Venetian blinds company reported that about 99 percent of the time, people hung up on their calls after a few seconds. When Shorr saw that Jackson’s voice was causing North Carolina voters to hang on the phone longer, he knew he was on to something." (Tom Baxter, “When race is close, contenders call on auto-dialing,” Cox News Service, March 7, 2001)
"'Sure, it’s a nuisance to some people, but, bottom line is, it’s 11 cents apiece,' Shorr said. A slickly produce mailing, by comparison, might cost 40 cents household." (Tom Baxter, “When race is close, contenders call on auto-dialing,” Cox News Service, March 7, 2001)
Shorr: "We Know How To Use A Scalpel As Well As The Hatchet." "Shorr has produced his share of negative advertising as well. 'We know how to use a scalpel as well as a hatchet,' he says. … 'When you use the hatchet it should be the last alternative. The hatchet has so much danger of coming back at you,’ a chastened Shorr admits." (Steve Lilienthal, “How Saul Shorr Built A Media Consulting Firm From Scratch,” Roll Call, March 25, 1991)
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