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AP: “LARGE AD BUYS HINT STATE’S UP FOR GRABS”

By Michael B. Brodkorb | October 10, 2008

“But the ad race is tightening: Obama dramatically ramped up his presence beginning last Friday, signing up for more than 700 spots and about $600,000 worth of time through next Monday.

McCain, who purchases his time on a slightly different schedule, has been spending more than $300,000 a week lately. He appears to be bumping that up, nearly doubling his purchase for next week compared to this week at one station, records available Thursday show.

Minnesota is a rare battleground where McCain is outspending Obama in ads, said Evan Tracey, who tracks commercials as head of TNS Media Intelligence/Campaign Media Analysis Group.

‘Right now, they’ve got two resources: They’ve got what little money they’ve got compared to Obama, and they’ve got the candidate’s time,’ Tracey said. ‘And as long as they’re putting both of those things to work in Minnesota, it tells me they see something in their polls that gives them hope or reason to think Minnesota is still in play.’

McCain is due in Minnesota today for a town hall-style forum at Lakeville South High School. Obama, who was in the state most recently in early August, is dispatching his wife, Michelle, for a couple of Minnesota events Monday.” Source: Pioneer Press, October 9, 2008

Click here for the complete story.

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One Response to “AP: “LARGE AD BUYS HINT STATE’S UP FOR GRABS””

  1. Andrew Says:
    October 10th, 2008 at 10:50 AM

    I dont think this means we’re up for grabs. It means that McCain needs to win a medium sized blue state somewhere if he hopes to be comepetitive in the electoral vote and he’s aiming at MN and WI and Obama is going to have to respond. Just means we’re being targetted, not that Obama isn’t favored. Although polls do show a close race, I highly doubt that Obama manages to jumps up in every poll in every bg state (did you see him up 10% in Virginia, holy shit) and then not MN. Makes no sense.

    Nah, McCain will try here and spend a lot of money but he wont’ win it. Damn, I forgot who said it (Sabato maybe?) but they said, there is no way McCain is going to MN.

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